Road 3 was founded in 2006 by Drew McManus, and provided product strategy and product management advice and services to a wide variety of clients from early-stage startups to global Fortune 100 companies. Clients included HP, AT&T, CurrentTV, and many others. Road 3 grew from a one-man shop to an eight-person consulting firm. After a long and successful strategic partnership, Road 3 was acquired by Pivotal Labs in the Summer of 2012.