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arm·chair quar·ter·back (plural arm·chair quar·ter·backs) - noun.
- viewer who criticizes conduct of games: somebody who is certain that he or she can make better calls than the coaches or players while watching a competitive sport on television
- giver of unwanted advice: somebody who offers unwanted advice about how to do something or tries to supervise an activity without being asked
- Constructive. This is an improvement that would likely be useful to many users.
- Not just a complaint--it's a suggested solution. (He even mocks it up!)
- Humble. He acknowledges the potential technological hurdles that he has likely glossed over.
- Elegant. He solves the challenge in a simple way (rather than by demanding a fundamental change like background applications and switching).
- Polite. (I said it was about tone. Note that no one is called an idiot.)
As I write this, Twitter is in the process of rolling out a new feature to users. It's called Re-Tweet. It's actually a feature in support of a use case that has been around for a long time. Twitter users often will re-post (or "re-tweet") tweets that other users have posted, in order to share them with their followers. Depending on the user's preference (and possibly the Twitter client application they use), these Re-Tweets could be formatted in various ways.
Twitter will now have a native (and therefore standard) way to post and display these re-tweets, and earlier this week Evan Williams (Twitter CEO) posted a blog entry on Why Retweet Works the Way It Does.
I'm writing about this now to highlight this as an example of great product management. And here is why:
- Users want it. As a use case that grew completely organically (as have other things on twitter like the "@reply"), there is no doubt that the feature will be useful.
- Twitter is being thoughtful about it. It would have been easy to slap a "RT" button on the site and be done with it. Instead, the good folks at Twitter thought hard about what would make Re-Tweets more useful and interesting, both to those who post them and those who view them.
- It's innovative. Rather than just automate one of the ways that people re-tweet, they took the time to go back to basics and understand what people were trying to do: they wanted to share interesting things. Once they understood this, they took the time to design a feature that did it in an elegant way that would be most interesting and least annoying to those who view them.
- They are being transparent. No site as popular as Twitter can make a change this big and not suffer some controversy. Take a look at what happens anytime Facebook makes a change to their user experience. Here, Twitter has made a bold move, explained what they are doing and why, and are prepared for feedback.
There are lessons here for all product managers. Well done, Twitter team.
A new study from Scarbarogh Research shows that moms who work outside the home are a very appealing demographic for mobile applications and services.
Working moms' mobile phone bills are 21% higher than the average, and they are 42% more likely than average to download content to their phones.
I've been thinking recently about the opportunity for mobile apps going forward. As more and more users find themselves with smartphones, the opportunity for broader applications and new markets becomes attractive.
LINK: Scarborough Research Report: Shopping Insights on Today’s Working Mom
ARTICLE: Mashable: Working Moms Are the Mobile Power Users in the U.S.
The new version of Intuit's QuickBooks accounting application has a link to the Intuit Partner Platform (IPP). IPP allows Intuit and other third parties to add functionality to the QuickBooks desktop application.
The online apps add a variety of functionality like payroll services, payment processing, and special offers. The most interesting is probably the Marketing Center, where small business owners can plan and implement email marketing campaigns utilizing the customer info they have stored in QuickBooks.
LINK: Intuit: What's new in QuickBooks 2010LINK: Developer info on the Intuit Partner Platform
ARTICLE: VentureBeat: Intuit’s Small Business Software Quickbooks 2010 Gets an App Store
I frequently talk to consulting clients about getting down to the Minimum Viable Product. What is the smallest product you can deliver? The least amount of code you can write? The smallest investment you can make? The idea is to get something out there that tests your idea and solicits feedback before you get too far. This concept is central to my tech talks and presentations (see an example here).
It's a simple idea, but a hard one to put into practice. Kent Beck does a good job of explaining why:
"By far the dominant reason for not releasing sooner was a reluctance to trade the dream of success for the reality of feedback."
I recently had the opportunity to speak at Pivotal Labs. I gave a presentation titled "Agile Product Management: Advice for Entrepreneurs." After working with lots of different startups over the last few years, I've come to identify some of the common habits and mistakes of entrepreneurs, and here I assembled them into some tips and advice.
This presentation was tailored to an audience that is familiar with agile development methods (and specifically Extreme Programming or XP), but I think the main advice should apply to almost anyone with an idea for a startup.
Enjoy the video, and I'd love to hear your feedback.
VIDEO: Pivotal Tech Talk: Agile Product Management: Advice for Entrepreneurs - Drew McManus, Road 3
Smartphones still represent a very small percentage of cell phones, but they are where the money is being made:
Apple's iPhone and RIM's Blackberry "accounted for only 3% of all cellphones sold in the world last year but 35% of operating profits, according to Deutsche Bank analyst Brian Modoff. The disparity will become even starker this year when, he estimates, the two will take 5% of the market in unit terms but 58% of total operating profits."
Even more interesting to me is the upside: It's clear that we are at the bottom of a steep growth curb. What will it mean to the market--not just for phones, but for mobile apps and web apps--when everyone who is carrying a phone is carrying a smartphone?
ARTICLE: Wall Street Journal: Apple, RIM Outsmart Phone Market
"Much of the daily material of our lives is now dematerialized and outsourced to a far-flung, unseen network. The stack of letters becomes the e-mail database on the computer, which gives way to Hotmail or Gmail. The clipping sent to a friend becomes the attached PDF file, which becomes a set of shared bookmarks, hosted offsite. The photos in a box are replaced by JPEGs on a hard drive, then a hosted sharing service like Snapfish. The tilting CD tower gives way to the MP3-laden hard drive which itself yields to a service like Pandora, music that is always “there,” waiting to be heard."ARTICLE: New York Times Magazine: Data Center Overload
This entertaining article is actually much easier to follow in the print edition of the June 2009 issue of Condé Nast Traveler, but the online version is still worth reading. The magazine set out to find how various smartphones might help a traveler in a foreign and confusing city.
Can the new generation of smartphones give travelers an edge? To find out, we sent three reporters to famously forbidding Moscow in the dead of winter--one armed with an iPhone, another with a BlackBerry Bold, and the third with only a guidebook. Their mission: to complete a series of challenges that put their tech tools (and their wits) to the test. The winner might surprise you. (Hint: She doesn't require batteries).
The reporters using the smartphones suffered slow network connections, dead batteries, incomplete online data, and spent more time wrestling the technology than seeing the sites. The reporter without a smartphone relied on the hotel concierge and the kindness of strangers, and had a colorful and entertaining trip.
ARTICLE: Condé Nast Traveler: Smartphone Smackdown