A new study from Scarbarogh Research shows that moms who work outside the home are a very appealing demographic for mobile applications and services.
Working moms' mobile phone bills are 21% higher than the average, and they are 42% more likely than average to download content to their phones.
I've been thinking recently about the opportunity for mobile apps going forward. As more and more users find themselves with smartphones, the opportunity for broader applications and new markets becomes attractive.
LINK: Scarborough Research Report: Shopping Insights on Today’s Working Mom
ARTICLE: Mashable: Working Moms Are the Mobile Power Users in the U.S.
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