Road 3 was founded in 2006 by Drew McManus, and provided product strategy and product management consulting services to a wide variety of clients from early-stage startups to global Fortune 100 companies.

Clients included HP, AT&T, CurrentTV, and many others.

Road 3 grew from a one-man shop to a global consulting firm. After a long and successful strategic partnership, Road 3 was acquired by Pivotal Labs in the Summer of 2012.